30 Jan “Crianza de Nuestros Mares”, one more guarantee of the freshness and quality of Corvina REX
With the aim of positioning the fish endorsed by the label “Crianza de Nuestros Mares” as the freshest, the Business Association of Aquaculture of Spain (APROMAR) has developed during 2018 an intense communication plan with actions as varied as successful.
A series of performances whose success has to define this year’s plan and among which there has been no lack of sponsorship of top-rated television shows, actions at the point of sale or public relations both with the mass media and with leading culinary influencers .
Corvina REX Frescamar owns the seal “Crianza de Nuestros Mares” which can be found in the brand that each of the pieces that are sold in the market display in its gills.
It is a guarantee of its national origin -the Mediterranean coast- and of maximum freshness and quality.
“Crianza de Nuestros Mares” in the great events of the country
Throughout the year, “Crianza de Nuestros Mares” has taken part in some of the most outstanding sectorial events of the national calendar.
Thus, the collective brand has been present, among others, in the Gourmet Hall held in Madrid last May, and the Congress of Seafood Products organized by AECOC, the great Spanish association that brings together manufacturers and distributors, held in Galicia in the month of June.
At the first appointment at the stand that the Ministry of Agriculture, Fisheries and Food (MAPAMA) occupied in the gastronomic contest, was offered a successful ceviche workshop orchestrated by the Chilean chef Gabriel Zapata of the Bacira restaurant.
On the other hand, “Crianza de Nuestros Mares” was one of the sponsors of the “Día de la Hostelería” that Makro, one of the most important wholesale chains in the world, organized in Madrid last October.
Corvinas, gilthead sea breams and sea bass under this seal starred, among other products, in the impressive tasting that Makro offered at 50 meters high.
The best views and the best raw material for an innovative proposal in which acclaimed chefs of the national panorama like Rodrigo de la Calle, Fran Vicente and Iván Muñoz participated.
Sixteen passes so that more than three hundred diners -professionals of this sector- ould enjoy this exceptional gastronomic experience in every possible way.
Contacts with the final consumer
The final consumer is the object of most of the actions included in the communication plan developed by the producers’ association and attractive actions are directed to him such as the promotion of the meagre, seabream and sea bass “de Nuestros MAres” in the Mercado de la Paz in Madrid.
For this exhibition in which Corvina REX was present, there was the chef Clara Villalón, brilliant contestant of the first edition of MasterChef Spain.
To the media impact obtained by these actions, a broad media plan is added, focusing on the main national television channels and other mass media such as women’s magazine and cooking magazines.
The surfaces of point of sales of a good number of stores of Carrefour, Hipercor and El Corte Inglés or Eroski. were flooded by banderoles, mupis, screens, etc
The media campaign, meanwhile, has had sponsoring masks and internal moments in some of the most watched TV shows of Telecinco, Antena 3 and Cuatro, even having a series of recipes -made with protected fish- by the well-known chef Karlos Arguiñano in his cooking TV show.
In the field of the Internet, interesting draws have been made on the main social networks – through the pages of “Crianza de Nuestros Mares” – and collaborations with leading culinary portals such as The Gourmet Journal, Mésame Mucho, In a Thousand Battles, El Jardín of Venus, Delicious Martha or Rechupete Recipes.