Coffee

Science Says White Coffee Mugs Make Coffee Taste Bitter

Coffee and caffeine lovers, are in for a huge surprise, regarding the taste of their coffee. The one thing, you would least expect to make a difference in your java, is your mug. That’s right the colorful or hipster mugs you have ,make a difference on how your coffee is going to taste. Apparently coffee served in white mugs tastes bitter and more intense to some people. Thats according to a study published by Flavour a scientific journal.

The coffee latte in the white container was the most intense compared to the blue and transparent containers. Researchers say that  “The results of the two experiments reported in the present study demonstrate that the colour of a container influences people’s ratings of the taste/flavour of a warm beverage.”

A photo posted by Verve Coffee Roasters (@vervecoffee) on

So next time your about to drink up, a nice cup of a fresh brewed joe alone, or with your friends. Don’t forget to be mindful of your mug color.

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